ABOUT

Lilla Wylde ~ Copy Writer

I create concepts that spark emotion, headlines that stop thumbs, and stories that stay with people after the ad ends.

Portrait of Lilla Badics

Hey, I'm Lilla.

I write ads. Specifically the kind that make people feel something — and then do something.

Before copywriting, I worked as a painter, where visual storytelling shaped how I see creative problems. I also spent time in the legal field as a paralegal, where I learned the power of precision and clarity under pressure.

These two worlds — art and law — taught me that the best writing is both expressive and exact.

Today I write at the intersection of behavioral psychology and digital marketing. I believe words can build worlds, move people, and change minds.

I'm currently looking for a junior copywriter role or internship. If you've got a brief, I've got a blank page.

EXPERTISE

Core Skills

SEO-Optimized Content Strategy

Social Media Ads

B2B & SaaS Copywriting

Email Marketing Funnels

Voice & Tone Development

WHAT I DO

Campaign and brand writing

  • - Brand voice development
  • - Digital ad copy
  • - Campaign concepts
  • - Social content
  • - Landing pages and product storytelling
  • - Email campaigns
  • - Scriptwriting (short-form)

MY APPROACH

What I believe in

Authenticity First

Your brand voice should feel like you - genuine, warm, and uniquely yours. I never use templates or cookie-cutter approaches.

Connection Over Conversion

When writing is genuinely useful and human, performance metrics follow with less friction.

Creative Collaboration

Best outcomes come from strategist, designer, and writer collaboration around one insight.

Thoughtful Craft

Every word carries intent. I aim for copy that is clear, strategic, and emotionally precise.