All Work
Travel
AIRBNB — Home Is Wherever You Are
A spec campaign positioning Airbnb as a gateway to belonging, memory-making, and meaningful travel stories.
Visual direction: Warm, lived-in interiors, open doorways, and candid travel moments that feel intimate and memory-driven rather than staged.
Client
Airbnb (Spec)
Category
Travel
Outcome
Full campaign concept built across web, social, and email.
The Brief
Travel marketing often over-indexes on destinations while underrepresenting the emotional feeling of belonging.
Campaign Concept
Airbnb as the gateway to meaningful human experiences and home-like stays worldwide — every stay should feel like home.
Writing Approach
Built a story-first campaign platform where each stay feels like a personal chapter, supported by modular copy assets across channels.
The Copy
Channel-ready work from this campaign.
Tagline Options
- More than a stay. It is your next chapter.
- Unlock a door. Create a memory.
- Travel that feels like home.
Sample Headlines
- Stay somewhere that stays with you.
- Every home holds a story - write yours.
- Stays become memories here.
Sample Social
- What story did your last stay write? #AirbnbStories
- Every key unlocks a new version of you.
Email Snippet
- Ready for your next story? Here are three stays chosen just for you — each one offering a new moment worth remembering.
Deliverables
- Campaign narrative
- Tagline exploration
- Landing page headlines
- Social captions
- Email snippet