All Work
Automotive
Nissan — Drive Your Fire
A cinematic campaign inspired by confidence and ambition, featuring the Nissan Z and the track 'Fire for You' by Cannons.
Visual direction: Neon city reflections, rain-slick streets, dramatic wardrobe contrast, and dynamic car movement with cinematic lighting.
Client
Nissan (Spec)
Category
Automotive
Outcome
Concept + 60s film script + cross-channel campaign narrative.
Insight
Ambition looks glamorous on the surface, but it's the self-driven fire that really defines success.
Campaign Concept
A cinematic campaign inspired by confidence and ambition, featuring the Nissan Z and the track 'Fire for You' by Cannons.
Film Script
Scene-by-scene spot outline.
1
Opening Scene
- — Quiet city evening. Streetlights glow on wet pavement.
- — A woman in a dramatic red dress overlooks the skyline.
- — Voiceover: Some people wait for opportunity.
2
Scene Two - The Drive
- — She walks toward a Nissan Z as music builds.
- — Red fabric contrasts against black paint and neon reflections.
- — Voiceover: Others create momentum.
3
Scene Three - The Arrival
- — She arrives at a fashion venue. Cameras flash.
- — She exits with confidence as runway music swells.
- — Voiceover: Fire is not something you find. It is something you drive toward.
4
Final Scene
- — Runway lights explode.
- — Cut to Nissan Z under venue lights.
- — On-screen text: Drive Your Fire.
Deliverables
- Campaign idea
- Insight statement
- 60-second film script
- Visual direction notes