AIRBNB — Home Is Wherever You Are
A spec campaign positioning Airbnb as a gateway to belonging, memory-making, and meaningful travel stories.
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STORY
The heart behind the words.
Words that feel like a warm hug.
I write ads. Specifically the kind that make people feel something — and then do something.
Before copywriting, I worked as a painter and a paralegal. Art taught me expression. Law taught me precision. Together they taught me that the best writing is both expressive and exact.
Today I write at the intersection of behavioral psychology and digital marketing. Words can build worlds, move people, and change minds.
